ATLANTA, August 03, 2011 — LogFire announced today that the company has been named to SupplyChainBrain’s 2011 annual list of 100 Great Supply Chain Partners, and chosen as one of ten “Case Studies” profiling how top supply chain partners help their clients become “winners.”

LogFire earned a position on this list based on the successful deployment of its WMS (Warehouse Management System) for Prolimit, the largest extreme sports retailer in Latin America, representing more than 60 brands. The implementation of this system made a significant contribution to the explosive growth of the retailer. During a 263% increase in inventory flowing to stores, LogFire’s WMS actually reduced costs by 40%.

“The rapid expansion of our company and our escalating needs presented immense challenges for our operations. LogFire simplified everything and took Prolimit into the future of WMS with a SaaS hosting model that got our massive warehouse up and running in under four weeks,” remarked Gonzalo Aluz, General Manager/COO for Prolimit. “Most critical for our situation, LogFire helps our operation stay lean and agile with a high-performance Tier I WMS that is simple to use and easily configured to our changing needs. With advance features such as a mobile interface and a graphic dashboard, our inventory is always full view.”

According to Diego Pantoja-Navajas, LogFire founder and CEO, the SupplyChainBrain recognition is especially meaningful because it is generated by what matters most to LogFire— delivering effective, innovative and affordable solutions to our clients so that they may achieve higher performance and productivity levels. “Our suite of products was designed with cutting-edge technology that enables us to deliver our clients competitive advantages for their supply chain management,” says Pantoja-Navajas, and adds, “we made a break from traditional companies in our industry and developed a new SaaS pricing model, options for Cloud or on-site hosting and dynamic features that will usher in a new era for WMS.”

Innovative features of Logfire’s products include browser-based mobile interface; enhanced functionality for reverse logistics and a dynamic, graphic dashboard that gives clients 360-degree visibility into their inventory, from warehouse to store. “The major aspiration of LogFire is to build a long-term relationship with its clients and help them be the best they can be by developing their own strengths,” says Pantoja-Navajas.

SupplyChainBrain magazine received nominations for trading partners in every aspect of supply chain management, building a short list comprised of those companies who, according to the magazine spokespersons, so impressed the magazine’s readers that they deserve to be singled out and to be held up as examples for others in the industry. The ten case studies were chosen as representatives of partners that work to achieve excellence and superior results.
Now in its ninth year, this prestigious industry list is driven by nominations from supply chain industry professionals singling out those service providers who have made the highest impact on their business operation. Final winners are selected following six months of research and evaluation by SupplyChainBrain magazine’s editorial staff. Criteria for rankings include the nominated company’s efficiency, customer service and overall supply chain performance.
SupplyChainBrain’s 2011 100 Great Supply Chain Partners list will be released in the July/August issue (digital and print) of the publication, slated for release on July 29, 2011.

About SupplyChainBrain – www.supplychainbrain.com
SupplyChainBrain, the world’s most comprehensive supply chain management information resource, is accessed year round through a wide range of ever evolving multi-media formats by hundreds of thousands of senior level industry executives. In addition to addressing the fundamental principles of supply-chain management, SupplyChainBrain identifies emerging trends, technologies and best practices, forward thinking ideas and cutting-edge solutions, and continues to write and report about these as they evolve and mature.